We build for men.
We give back to the women who
Built The Men.
"1% of everything Manore makes goes to elderly women in India. Not charity. A debt we are choosing to acknowledge."
54
%
of elderly women in India are widowed and largely dependent on family for survival
3.6
M
elderly women in India live completely alone — 2.8M rural, 0.8M urban
40
%
of India’s elderly live below the poverty line. Healthcare is a luxury they cannot afford.
40
%
of elderly Indians report moderate to severe loneliness. The number is higher for women.
She gave her best years
to everyone else.
She deserves more than our gratitude.
90% of elderly Indians have no regular source of Income
There is no pension for raising a family.
PMC, Geriatric Health in India
Widowed women face the highest rates of depression, neglect and abuse
Elder abuse prevalence in India is 14%. Widowed women are significantly more affected than men.
PMC, Geriatric Health in India
India's elderly population will double to 347 million by 2050
By 2046, more elderly Indians than children. The infrastructure to care for them does not exist.
UNFPA India Ageing Report 2023
Not awareness.
Actual support.
We fund ground-level organisations providing healthcare access and companionship support to elderly women. The ones doing real work. Not the ones with the best annual reports.
Every year, we publish exactly where every rupee went. The organisation. The city. The number of women reached.
.
Healthcare access support for elderly women who cannot afford OPD visits or medicines
Government insurance covers hospitalisation. Not the Tuesday doctor visit.
Companionship and mental health programmes targeting isolation and depression
40% of elderly Indians report severe loneliness.
Partnering only with verified ground-level NGOs — no corporates, no conferences
Like HelpAge India and verified local partners.
Full annual public disclosure of every rupee and every outcome
You deserve to know what your purchase funded.
You buy
Every Manore product sold. Every transaction. No minimum. No exceptions.
1% is set aside
Automatically. Before margins. Before anything else is calculated.
It goes to work
Annual disbursement to verified organisations. Publicly reported. Always.
The products are for men. The gratitude belongs to the women who raised them.
1%
Every time
No exceptions
